PowerBar ‘s expertise in sports nutrition is built on more than 30 years of experience. Since 1986 we have been developing products by athletes for athletes. By using only tasty, high quality ingredients, we provide everyone who loves sports with just the right fuel at just the right time. No matter whether you are a high-performance athlete or an ambitious hobbyist.
PowerBar – For the love of sport. A Canadian endurance athlete who collapsed at the end of a race due to lack of energy took on the challenge and began developing a product that would change athlete nutrition forever. The first PowerBar bar weighed a whopping 65 grams and was 12 cm tall. In the following years, the ingredients were adjusted and the taste improved. This set a gold standard for decades to come.
Although our designs and flavors have changed over the years, our high quality standards have remained the same. Bars, gel, fine powders and much more. We continually meet the needs of athletes with the right form and the right amount of nutrients – when and where they need them.